765 Yachts & 765 Boats Inc. is excited to launch a new national brand in the North American Yacht Brokerage market based upon the proven and highy successful REMAX "EVERYBODY WINS" Concept.
Here is how our CUSTOMER'S WIN !
765 Yachts charges 7% on the first $100,000, 6% on the next $100,000 and 5% on the remaining balance, hence the name 765. (*certain terms and conditions apply - see broker for details).
The 765 fee schedule results in significant $$$ savings for 765 customers.
$$$ FEE SAVINGS VERSUS 10% BROKERS
$100,000 SELLING PRICE = $3,000 FEE SAVINGS
$200,000 SELLING PRICE = $7,000 FEE SAVINGS
$300,000 SELLING PRICE = $12,000 FEE SAVINGS
$400,000 SELLING PRICE = $17,000 FEE SAVINGS
$500,000 SELLING PRICE = $22,000 FEE SAVINGS
This "765" model is a HUGE WIN for both yacht sellers and buyers.
For yacht sellers, a lower commison structure allows you to price your boat more aggressively to the market and improves your chances of selling.
For yacht buyers, a lower commission structure means your offer has a better chance of being accepted, as the seller has less fees to pay.
765 Yachts only hires and recruits professional and ethical brokers, those who understand the keys to achieving long term success in the yacht brokerage industry.
Yachts sellers and yacht buyers want to deal with professional brokers. They are extremely frustrated by the wide range and variability of professional standards in this industry.
Furthermore, clients want the comfort of dealing with a first rate professional firm. They do not want to worry about the safety of their purchase and the security of their funds.
This presents a significant business opportunity for a national network of professional yacht brokers. Customers want the comfort of dealing with a first rate firm.
In 9 years of being in the yacht brokerage business, we are proud to say that we have never been involved in a single lawsuit, nor have we ever kept $1 of client deposit / good faith / escrow money.
Our financial references and customer references are rock solid, unlike some other yacht brokerage firms, who seem to turn up in the news far too often, for all the wrong reasons.
We are proud members of Yacht Brokers Association of America. Our Broker/ Owner is one of approx. 500 yacht brokers in North America who have earned the Certified Professional Yacht Broker designation.
Yacht and boat owners are high net worth individuals, and they want high levels of professional service, and are willing to pay a fair price for it.
A discount yacht broker, who charges a low fee, and offers no real services, is probably not going to sell your boat within any reasonable time frame, at any reasonable price.
Examine the facts. Many of these discount brokers never inspect the boats they list, never photograph or video the boats they list, and never show the boats they list. Their listings hang around the market for years and when they finally do sell, it is for thousands less than the owner had originally hoped for.
We believe the 765 model is EXACTLY what today's yacht buyers and yacht sellers want. FULL A to Z - PROFESSIONAL YACHT BROKERAGE SERVICE - at a FAIR PRICE - from a FIRST RATE PROFESSIONAL FIRM.
Consider this, the first thing they teach you in every Marketing Course at any good business school is never, ever, try and build a corporate brand based upon price alone. And for years this business maxim held to be true.
Ironically, the most successful retail organization in the world, WAL MART, built a global empire based upon a low price market strategy.
But low prices alone are not enough to succeed.
WAL MART sells top of the line electronics, consumer goods, groceries, etc.
The key point is they sell quality items at low prices !
So it is probably a safe bet to say, that if you combine low prices with high quality goods and services, you will have a winning formula.
The 765 Yachts business model is exactly this marketing concept, give the client superior service at a lower and fairer price.
In our current depressed economic environment, where the yachting and boating markets are struggling, because high ticket luxury discretionary spending items, are the first thing to go in any economic downturn, and the last thing to come back, the timing is ideal for the launch of the 765 business model.
But the revolution does not stop with the retail client. Please read on..........
Here is how our YACHT BROKER / FRANCHISE OWNER'S WIN !
The magic formula at RE/MAX was to offer the "best and brightest" agents, the opportunity to keep more of their commissions. A lot more !
Today 765 Yachts is proposing to do exactly the same thing.
It is amazing how similar the residential real estate brokerage industry of 30 years ago is to the yacht brokerage industry of today.
The typical brokerage commission split was / is 50/50 with the house.
765 Yachts will offer our BROKERS a 90/10 split, a payout we believe will be one of the highest in the industry.
If you are a yacht broker, do the math, if you are on a 50/50 spilt at a 10% house.
Take your deals from the past year and run them through the 765 fee model using a 90/10 split.
We suspect under almost every scenario, you will end up at minimum, with the same total dollars in your pocket, EXCEPT FOR THE FACT, that under our 765 system, you will sell more yachts, because your clients are paying less fees !
Our customer test marketing was the most favorable with the big ticket yacht owners. They benefit the most from the 765 fee model, because they own the high value yachts !
But a 90% payout alone is still not enough !
RE/MAX grew at an astonishing rate, year after year, and they became the BRAND that is synonomous with the TOP PRODUCING AGENTS.
RE/MAX offered the commission payout structure that TOP AGENTS want and deserve, but they also provided the professional training and motivation that TOP PRODUCERS need, and they offered TALENTED ENTREPRENEURS the opportunity to own their own business.
These 3 key ingredients - turned out to be a magic recipie for success.
Here are some facts you may wish to consider.
The top brokers know, that no matter how good you are, how productive you are, operating alone or in a one or two or five man shop, you will never produce the BRAND POWER that is key to succeeding in today's global market.
The most valuable businees commodities of the 21st century are BRANDS, ie. NIKE, COKE, WAL MART, SEA RAY, BMW, STARBUCKS, etc.
The one company that is currently trying and succeeding to build a NATIONAL BRAND in the marine market is MarineMax, with its 50 retail locations nation wide, focussed on selling new boats and carrying the top marine brands; Sea Ray, Hatteras, Boston Whaler, etc. They also operate a top flight brokerage operation that is carrying between 1,000 to 1,500 brokerage listings.
Pause for a moment and imagine a network of 100, 200 or 500 yacht brokerage offices throughout North America all flying the same colors - the same flag - the same NATIONAL BRAND - 765 Yachts and 765 Boats. Consider the ramifications of each agent carrying only 50 listings. You end up with a single brokerage company controlling between 5,000 and 25,000 yacht listings !
Imagine what this BRAND POWER would mean to the YACHT BROKER / FRANCHISE OWNER of each individual office within this network. This national network could easily become the most dominant player in the national market !
Imagine what it would mean to create THE BRAND for YACHT BROKERAGE, the one everybody knows, trusts, and wants to do business with, because they get a great deal - MORE PROFESSIONAL SERVICE - FOR LESS FEES. It would drive business to your front doors - the customers would find you !
The most critical business insight from the RE/MAX success story is this: "one log makes a lousy fire." In studying their history, this single concept, stuck in my mind more than any other.
RE/MAX exploded, because with every new agent that signed on to the network, the fire grew bigger, until one day it was raging out of control !
We believe the exact same market share trajectory can be obtained with 765 Yachts, if we succeed in signing up enough professional yacht brokers.
Every 765 broker is financially motiavted to recruit other brokers to join the system, because they know the value of their franchise - their business - will increase with every new franchise added to the national system.
The more brokers who join our system, the more business we will all end up doing. 1 log - 10 logs - 100 logs - 500 logs = fire - campfire - bonfire - raging out of control forest fire !
No one individual broker has the marketing budget to run a national advertising and branding campaign. But 100 or 200 or 500 brokers working collectively together under one NATIONAL BRAND do.
You can't build a national brand operating alone, or as part of a small shop, and in the end, we will all suffer the same fate. One log makes a lousy fire !
But you can join the 765 Yachts national network, and together we can build a national brand, the NATIONAL BRAND, that will drive business to our front doors, while each owning our own business.
Our business model is designed to ensure 765 Brokers spend the bulk of their time engaged in revenue generating activities - listing and selling boats - with the majority of their adminstrative work handled for them by corporate head office !
PLEASE NOTE: EACH OFFICE IN THE 765 NATIONAL NETWORK WILL BE INDEPENDENTLY OWNED AND OPERATED BY A BROKER / OWNER. IF YOU RESIDE IN A STATE THAT REQUIRES LICENSING AND OR REGISTRATION, FOR EXAMPLE, THE STATE OF FLORIDA, YOU MUST BE LEGALLY ELIGIBLE TO REGISTER AS A YACHT BROKER WITH THE STATE, IN ORDER TO PURCHASE A 765 YACHTS FRANCHISE. WE CAN NOT SELL YOU A 765 YACHTS FRANCHISE UNLESS YOU ARE LEGALLY ELIGIBLE TO DO BUSINESS IN YOUR AREA OF LEGAL JURISDICTION.
Here is my final and possibly most important point for you to consider.
We believe the 765 franchise system model should solve a significant financial challenge for most stand alone yacht brokerage operations. It creates a viable EXIT / RETIREMENT STRATEGY for our yacht broker / franchise owners.
John Doe Yacht Broker Inc. typically only has "goodwill value" as a going concern if John Doe is still working as a yacht broker. But when John Doe wants to retire and sell his business, he finds in most cases, very few potential buyers.
We believe a 765 national franchise office should have "goodwill value", because as part of the 765 national network, if run properly, it should make money whether John Doe is working there or not.
And in the final analysis, this is a significant financial windfall for any individual professional yacht broker trying to figure out how to retire. We believe, being part of the 765 network, will create a viable EXIT / RETIREMENT STRATEGY for our YACHT BROKER / FRANCHISE OWNERS.
765 Brokers will be members of an organiztion dedicated to figuring out - on an on going basis - what tools you need - to perform better - and make more money - and we make you a solemn promise - you will never work for us - we will work for you.
There is a huge business opportunity in the yacht brokerage industry today that is waiting to be profitably exploited by a group of smart and savvy entrepreneurs. Are you one of these entrepreneurs ?
We believe the yacht brokerage market is ripe for restructuring, and being first, gaining first mover advantage, will pay huge dividends down the road, for all the yacht broker / franchise owners in the 765 national network.
Please join 765 Yachts in our attempt to revolutionize the yacht brokerage industry - one customer at a time - one transaction at a time - one yacht broker / franchise owner at a time !
At 765 Yachts, "EVERYBODY WINS" - our customers win - our yacht brokers win !
Sincerely,
Brent Leathwood, B.Comm, MBA
President
765 Yachts & 765 Boats Inc.
Palmetto, Florida & Toronto, Ontario
Toll free: 800 505 3920